I thought of this analogy a long time ago when I was first learning how to interact with clients and pitch to them.
Freelancing is not only like dating, but it’s like being a man playing the dating game. And as I’m not a man, it was a really hard thing to get used to.
I gained a renewed sympathy for how hard it is to be (a heterosexual) male and looking for love in our society, because all the pressure is on you to go out there and ‘attract’ a woman – and all the while, without coming across as too aggressive or desperate.
I’m not saying it’s right that we have such an imbalance of power in the dating game, but it does obviously arise from ancient hunter-prey dynamics fuelled by testosterone.
But in some ways, taking on the ‘hunter’ role was also very empowering, and I became a little jealous that men get to be the ones to come up with all the little strategies to attract the object of their affection.
As a freelancer, I have to attract clients effectively, and without showing them my desperation, which would make them run a mile – especially when I was just starting out and had absolutely no clients!
How to attract clients (or dates)
The only answer to the conundrum of attracting clients while not feeling your best is to build confidence, which can be applied in many areas of life.
You build confidence by trusting that the universe will provide what you need, and also applying proven techniques to draw your clients to you.
And it works – I now have twelve regular clients.
Hopefully, as a male in the dating game, you wouldn’t end up with twelve lovers, or that may require a trip to the sexual health clinic. In that way, freelancing and dating are different.
But here are some ways where freelancing is like dating:
- You have to present an attractive image of yourself that clients/dates will like
- You have to narrow down your market to attract a certain kind of client/date
- You have to make the effort to reach out to people or they will never know you’re in the market (for clients or dates)
- You have to risk rejection and failure to get who you want (clients or dates)
- You have to try many different platforms to ensure you’re reaching out to as many people as possible (sending cold emails and attending networking events, or going on Tinder and to speed-dating)
- When you finally land someone you want, it’s the best feeling in the world
- If you don’t hear from your client/date in a while, you start to panic that they’ve forgotten about you
- If someone goes quiet, you have to make the effort to follow up with them a couple of times, but then if you don’t hear from them, LEAVE THEM ALONE (some men should take note of this)
- Hopefully, if you’re both suited to each other, your client or date will turn into a satisfying long-term relationship
And that’s it!
The conclusion of this piece is that we can all learn a lesson from freelancing.
Heterosexual men trying to attract women can be emboldened by the fact that they’ve got a lot of pressure on them, and even if they get rejected, can take heart from the fact that at least they’ve had the courage to put themselves out there.
Heterosexual women can realise that they can take a bit more responsibility to become the ‘hunter’. It seems terrifying to put yourself out there but even if you get rejected, you’ll still be on a high from the fact that you tried.
As for homosexual men and women… I can’t even imagine how hard that must be!
If you’d like to find more about my freelance writing, you can check out my women in tech blog awaywithwords.co.
Image: Adriana Velasquez, Unsplash